Piccadilly Circus
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Piccadilly Circus

Piccadilly Circus, London W1J 9HP, United Kingdom
51.5101, -0.1342

Historical Significance

Piccadilly Circus was created in 1819 as a major traffic junction connecting Regent Street with the major shopping street of Piccadilly. The name 'Piccadilly' originates from a 17th-century frilled collar known as a 'piccadill,' which made the fortune of a local tailor named Robert Baker. Originally a circular space designed by John Nash, the junction lost its perfectly round shape in 1886 with the construction of Shaftesbury Avenue, yet it retained its iconic name and evolved into one of the city's primary meeting points. In 1893, the Shaftesbury Memorial Fountain was erected to commemorate the philanthropic works of Lord Shaftesbury. The fountain is topped by the famous aluminum statue of Anteros, though it is almost universally and incorrectly referred to as Eros. This monument quickly became the focal point of the circus, drawing crowds and street performers alike, cementing its status as a cultural landmark during the Victorian era. The 20th century transformed the circus into a miniature version of Times Square with the introduction of its first electric billboards in 1908. Over the decades, these signs evolved from simple light bulbs to neon tubes and finally to the massive high-definition digital screens seen today. Despite numerous redevelopment proposals and the heavy flow of modern traffic, Piccadilly Circus remains the glowing neon heart of London's West End, serving as a gateway to the city's theater district and nightlife.

Did you know?

"The famous winged statue atop the fountain is not actually Eros, the god of romantic love, but his brother Anteros, the god of selfless or 'mature' love."

Tour Guide Narration

AI Audio Tour

Listen to the history

Welcome to the neon heart of London! Standing here at Piccadilly Circus, you are at the crossroads of the West End. Look up at the massive digital screens that have illuminated this junction for over a century, and do not miss the statue of Anteros—often mistaken for Eros—perched atop the Shaftesbury Memorial Fountain. Whether you are here for world-class theater, luxury shopping, or just to soak in the electric atmosphere, you are standing in one of the most photographed spots on Earth. Let us dive into the energy of the city!

Visitor Tips

  • 1
    Visit after sunset to see the iconic digital billboards at their most vibrant.
  • 2
    The steps beneath the statue are a popular meeting spot, but they can get very crowded during peak hours.
  • 3
    The Piccadilly Circus Underground station features historic architecture and unique tiling worth a quick look.
  • 4
    Stay vigilant with your belongings as the high density of tourists can attract pickpockets.

Nearby Attractions

Regent Street

A major shopping street known for its elegant curve and flagship stores like Hamleys.

Leicester Square

The center of London's cinema land and a hub for half-price theater tickets.

Fortnum & Mason

An iconic luxury department store famous for its high tea and royal connections.

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